| These techniques earn me thousands
of dollars a year for my Search Engine
Optimization service. Use it well
and make your site RANK HIGHLY in
search engine results for your chosen
search terms! If you have your site
designed by a web development company,
don't be surprised if they leave out
this critical step to online success.
Make certain that they do these things
for you (they will charge you additional
for this). If every webmaster does
not follow these simple rules for
Search Engine Optimization, YOUR ONLINE
BUSINESS WILL FAIL to appear in ANY
searches! |
You
can increase your ranking in the search
engines by carefully placing description
and keyword "META" tags in them. Now understand
that you must know or must learn HTML in
order to implement the following suggestions.
If you don't know or don't want to learn
HTML, then hire a search
optimization firm to do it for you.
If you do understand HTML, let's proceed
to make your site rank in the top 10 search
results at the search engines.
META tags should appear between <HEAD>
and </HEAD> tags and look
like this:
<TITLE>Web
Site 101: Small Business Internet
Tutorial for e-commerce Entrepreneurs
</TITLE>
<META
Name="description" Content="Web
Site 101: Small Business Internet
Tutorial for e-commerce Entrepreneurs">
<META
Name="keywords" Content="WebSite101,
tutorial, e-commerce, entrepreneur,
ecommerce, home business, domain name
registration, url, domain, small business,
e-commerce tutorial, reading list,
define, definitions, e-zine, ezine
weekly">
After
Content="
carefully place significant words and
phrases, separated by commas, that describe
your pages. Take care not to include every
word that describes your site, only those
critical to the subject and content
of your pages. The more keywords you use,
the less important each one becomes by
dilution. Don't use words that are not
included in your page text! They will
be wasted there!
This ONE Technique Can Make Your Web
Site #1
|
The
one key technique that will help
you rank well in every search
engine is to use the same
keywords in EIGHT
different places.
<HTML>
<HEAD>
<TITLE>1
same
relevant descriptive words
</TITLE>
<META
Name="description" Content="2
same relevant descriptive words
plus a few more">
<META
Name="keywords" Content="3
same, relevant, descriptive words,
plus up to, twenty more">
</HEAD>
<BODY>
<H1>
4
HEADLINE Same
relevant descriptive words
as TITLE tag </H1>
5
The text on your page, preferably
among the FIRST
words in your body text should
contain the same
relevant descriptive words
as those in the TITLE, DESCRIPTION,
KEYWORDS and HEADLINE tags above.
When
you create and save this
file on your hard drive and before
you upload it to your server,
6 name the file with
one or two
of those relevant descriptive
words as the HTML File
Name. Like "same_words.html" or
"same_word.htm".
7
Use Hyperlink text with those
same
relevant descriptive words
and link them to pages with similar
file names that include those
same words
<A HREF="http://www.same-words.com/same_words.html"></A>
If
have NOT already reserved
a Domain
Name
8 Choose a domain name
with one
or two of your most important
keywords as the URL! So your
web address will be http://www.same-words.com
</BODY>
</HTML>
|
Now PLEASE, be creative and make the
text have meaning and relevance. The
relevant words in each of those places
can differ slightly in order and usage.
Do this on EVERY page of your
web site using keywords that reflect
the CONTENT of that page! Every
page should vary from the others or
you are wasting your time!
NEVER,
EVER repeat the same word over and over
in any single one of those places, TITLE,
DESCRIPTION, KEYWORDS, HEADLINE OR BODY
TEXT! (Such as same, same, same, same,
same) This is known as SpamDexing and
can get you BANNED from the search
engines!
Using
capitalized and non-capitalized, hyphenated
and un-hyphenated (ecommerce and e-commerce)
and commonly misspelled variations is
perfectly legitimate and will not hurt
your ranking.
Do
a search for ANY phrase you can
think of and prove to yourself that
this technique works by reviewing the
number one result returned for each
of these ingredients. In almost every
case, it will prove true. I promise!
Use the "View Source" function of your
browser to view the HTML metatags of
this web page. You'll note that these
techniques were used on this page.
If
you are not in an extremely competitive
category on the web, then you should rank
very well with this technique. Keep in
mind that it takes most search engines
a minimum of six weeks to spider
and index your sites after you have submitted
them! It can then take an additional month
for your results to start improving.
|
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