The Ten Search Engine Commandments
Copyright
© 2001-2003, Anthony Kavas
Search Engine School, Inc.
http://www.SearchEngineSchool.com
Thou
shall not overlook the POWER of the search engines!
After
all- where do over 80% of Internet users look
before finding the web site of their choice?
Here
are 10 tips that will help you on your journey
toward search engine heaven!
#1 -
~~~
Thou shall not -
Try
to trick the search engines with techniques
such as invisible text. This will only make
your journey a difficult one. Try to work together
with thy search engine brother, and HELP them
to find your web site's useful content.
#2 -
~~~
Thou shall not -
Fill
thy "meta keywords" with useless words
such as "business" if your site is
about "computers". Be kind to your
search engine neighbor and try not to confuse
him. These days, it's virtually impossible to
be placed for "business" if your site
is about "computers"! Narrow your
focus, and you'll start to notice that it was
MUCH more difficult to be a "jack of all
trades", yet master of none!! ;)
#3 -
~~~
Thou shall not -
Submit
thy site more than ONCE a month! Search engines
are very strict about SPAM. If you've been submitting
your site every day, chances are that you have
been banned by the time you read this article!
If you are currently using a search engine submission/optimization
provider, like Guaranteed Top-20.com, be sure
not to sign up for any other service or submit
the site yourself. Doing this will most likely
ruin your chances for placement.
#4 -
~~~
Thou shall not -
Repeat
keywords right next to each other! Make sure
to include each keyword only ONE TIME! Too many
people make the mistake of repeating keywords
over, and over again.
For
Example: "computers, business, computers,
components, computers"
This
is a HUGE mistake, and will only make sure that
you end up at the BOTTOM of the list!
#5 -
~~~
Thou shall not-
Use
the same keyword list, and "title",
for every page! Each one of your pages can get
placed for a different keyword. Don't "sell
your pages short". Besides, one page on
your site might be seen as more relevant for
a particular keyword when compared to another.
#6 -
~~~
Thou shall not -
Submit
dynamic pages such as ASP, or Cold Fusion, because
most search engine spiders can only read basic
HTML pages. If your site was developed in a
language other than HTML, make sure that there's
AT LEAST SOME static content for the spider
to read.
#7 -
~~~
Thou shall -
Write
relevant, useful content that pertains to your
web site and it's keywords. Whatever you do,
make sure that writing educational, informational,
and useful content is your FIRST priority. Search
engines cannot read your pretty web design,
graphics, or FLASH. The only thing that is of
use to them is your content, and the code that
verifies what each page is about ("meta
keywords", {"description", "title",
"alt tags", and the list goes on..).
Be
Specific!
Tell
your users what each page is about, and include
the keywords a few times within the text. Do
not repeat your keywords excessively- but make
sure to include them!
#8 -
~~~
Thou shall -
Make
all pages accessible to the search engine spiders
within 1 or 2 levels of the home page. Even
better, if you make a web page with a list of
every page on your site (kind of like a "site
map"), then the search engine spiders have
a way to find all of your content!!
#9 -
~~~
Thou shall -
Attempt
to get reciprocal links between your site and
other sites in the same industry. This should
be easy, as it will benefit both your site AND
theirs. Link popularity is one way in which
some search engines judge what your site is
really about. Web site's with more "link
popularity" can place higher on some major
search engines.
#10 -
~~~
Thou shall -
Be
patient! You will not achieve top placement
overnight. You might not even get placed at
ALL for months! The major search engines can
get backlogged or full, and sometimes will not
even accept your submission. One thing that
I've learned is that successful search engine
optimization is a time consuming and laborious
task. You must be patient and will learn the
most about it mostly through trial and error.
CONCLUSION:
These 10 Search Engine Commandments are just
a very basic set of rules for your web site
to live by. There are so many other crucial
factors involved in achieving Top-20 search
engine placement, and I've covered all of them
for you in an easy to understand format at:
http://www.SearchEngineSchool.com . Thank you
for taking the time to read this article, and
I hope that it has helped you.
Good
Luck!
Anthony
Kavas
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Anthony Kavas is the Co-Author of
http://www.TheSearchEngineSchool.com
, and President/CEO of
http://www.GuaranteedTop-20.com
. He has been closely studying
the major search engines since 1997, and achieving
top-20
placements for clients on an unbelievably consistent
basis.
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