How
To Get Higher Clickthrough Rates (CTR) On Your
Google Adwords Campaigns
By
Ben Chapi
There are a number of ways to improve your clickthrough
rates (CTR) for ads on Google Adwords. Here are
some tips to help you get started.
1. Target your ads to the right Audience. You
do this by selecting keywords and phrases which
are relevant to your product or service. Avoid
keywords that are too general because although
they generate a large number of impressions, they
often generate very few clicks. To improve your
CTR, use more descriptive phrases so that your
ads will only appear to prospective customers
searching for what you have to offer.
2. Use the correct keyword matching option(s).
Google offers four different methods of targeting
your ads by keywords: Broad Match, Phrase Match,
Exact Match and Negative keyword. By applying
the most focused matching options to your keywords,
you can reach more targeted prospects, improve
your CTR, reduce your cost-per-click and increase
your return on investment.
3. Target your ads by location and language. When
creating your adwords campaign target your ads
by location so that you maximise your sales and
improve your CTR. Target the right audience by
selecting the language and countries that you
want to reach.
4. Use your main keywords in the Title or Body
Text of your ad. By using your keywords in the
title or ad body text of your ad, it will stand
out from your competitors and grab the eye of
your prospective customers.
5. Create different Ad Groups for different search
phrases/keywords. This will allow you to refine
your ads and test them for relevance and therefore
maximise your clickthrough rates. For example,
if your service offers loans, you can create different
ad groups for home equity loans (and all other
phrases that incorporate this phrase), consolidation
loans, student loans and so on.
6. Calculate what you can afford to pay for each
clickthrough. You will find that more focused
keywords and search phrases have a higher conversion
ratio than other more general keywords. It's a
good strategy to pay more for clicks from keywords
or phrases with a high conversion ratio than from
the more general keyword groups. 7. Use highly
targeted Keywords and search phrases. Be specific
when selecting keywords and search phrases for
your campaign. General keywords will be more expensive
and will result in lower clickthrough rates. If
you're bidding on general keywords that are relevant
to your site consider using the Exact match and
the Phrase match keyword matching options in order
to increase your CTR.
8. Test and monitor your ads to get the best clickthrough
rates. Refine and fine-tune your ad to maximise
click throughs. With Google you can do this in
real time. You can do this by creating different
ads for each ad group and then checking which
ads have the best clickthrough rates.
9. Give Google users a compelling reason to click
on your ad link. The easiest way to do this is
to provide something of value for free. You can
also achieve this if you tailor each keyword to
your offer and use relevant terms/ words in both
the title and the ad body. Use a different ad
for each keyword group or search term. This increases
relevance and the likelihood that Google users
will click on it.
About the Author ---------------- © Copyright.
Ben Chapi owns Venister Home Business and Affiliate
Program Classifieds at http://www.venister.org/.
He is also webmaster for http://www.best-debt-consolidation-loan.co.uk/
and http://www.home-equity-loan.org.uk/
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