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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
6 Tips to Instantly Stretch and Maximize
Your Pay-Per-Click Dollars
By John Alexander and Robin Nobles
If you're like most Web site owners, you're constantly
looking for ways to attract quality traffic without
it costing you advertising dollars you can't afford.
One major problem is the continually increasing
pay-per-click bids, making it impossible for the
"little guy" to compete.
Are there any alternatives?
Yes! But before you write off any of these ideas,
you need to give them a simple test for 30 to 60
days and see if they don't put a smile on your face.
You'll never know if they'll work or not, or how
successful you'll be, unless you step forward and
try.
What we are talking about here are unique opportunities
that are NOT on everyone's top wish list. The reason
why is because of the tremendous focus that most
PPC advertisers have on the biggest PPC engines.
Let's look at some tips for reducing your PPC costs.
Or, if you've never tried the pay-per-click engines,
there's no better time than now for you to give
them a try.
1. Pay-per-click that your competitor PROBABLY has
not even tried yet (and you'll be glad they haven't!).
The biggest PPC engines may be best in your books,
but what you really want to do is look for marvelous
niche phrases (maybe even some you don't feel you
can afford to bid on right now) working for you
at a fraction of the normal cost. Remember: most
people search using the same terms no matter where
they search.
However, there are other PPC engines that provide
excellent opportunities without the steep, nearly
incredible bidding wars that go on in the larger
PPC engines.
2. Pay-per-click that is actually 100% under your
full control 24 hours around the clock.
Suppose you could manage your PPC campaigns EXACTLY
according to a predefined round the clock schedule.
Think about it. This would mean you can now *schedule*
your search terms to ONLY be active from 10:00 a.m.
until 5:00 p.m. if you wish. Alternately, you could
set up schedules based on seasonal promotions for
special events or holidays.
For example, let's say you have created a group
of terms centered around "Halloween." You could
then set the schedule for your Halloween terms to
be active all month from October 1 until October
31. After October 31, the system would automatically
set the Halloween terms to inactive, but they will
remain available in your account for future use.
3. Take advantage of "context targeted" visibility
and exposure.
This means that your listings are sponsored links
that appear within contextually relevant pages instead
of random search results. Think about the potential
of people finding your Web site from your ads placed
alongside content from some of the Web's most respected
sites such as CBS Marketwatch.com. The strategies
of this system of placement ensure that consumers
ONLY see listings relevant to the content they've
already searched.
Content targeted advertising is projected to become
a $1.4 billion market by 2007. You can get started
right now.
4. Simply ideal for pre-testing your ideas for creating
optimized content.
PPC's deliver an excellent idea of the potential
for success with click throughs. It's super easy
to test a series of ideas and then build strategies
based on actual click throughs what have worked
well in the testing. And if you can keep the cost
down while testing, it's even better!
5. Tap into over 440 million searches a month.
We are not just talking about mild exposure here.
We are talking about additional exposure through
a series of partners too! These include MetaCrawler,
DogPile, CBS Marketwatch, WebCrawler, InfoSpace,
and many others.
6. Money already sitting in your account!
Why not take the 30- to 60-day challenge and see
what the Kanoodle search engine can do to maximize
your PPC dollars?
They've even offered to put $10 in your account
to get you started! How can you say "no" to that?
Click on this link to learn about their special
offer, made just to introduce YOU to the wonderful
world of the pay-per-click engines without it costing
you two fortunes.
http://www.kanoodle.com/util/init_refid.cool?refid=77384532
Finally, let's take a look at how much money Kanoodle
can save you by comparing search terms from Overture
and Kanoodle.
These figures represent what you (as top bidder)
would be paying every single time someone clicked
on your pay-per-click ad.
Which would you rather be paying for?
online casinos
Overture: $12.01
Kanoodle: $0.26
search engine marketing
Overture: $10.00
Kanoodle: $0.13
automobile insurance
Overture: $6.79
Kanoodle: $0.11
computer games
Overture: $.45
Kanoodle: $0.05
Quite a difference, isn't there? You can do the
math.
Think about it. Isn't it worth a 30-day test to
grab instant visibility for the best keywords at
a fraction of the cost, and this link deposits $10
in your account for free!
http://www.kanoodle.com/util/init_refid.cool?refid=77384532
Good luck!
John Alexander and Robin Nobles teach hands-on search
engine marketing workshops (http://www.searchengineworkshops.com)
in locations across the globe as well as online
search engine marketing courses (http://www.onlinewebtraining.com).
They recently released a series of e-books for the
"totally non technical" and beginning crowd: The
TNT Guides to Having a Successful Web site (http://www.tnt-guide.com). And, John's new
e-book, "Wordtracker Magic," offers unique strategies
for finding pure gold in Wordtracker. (http://www.wordtracker-magic.com)
Return
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