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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
Pay Per Click Search Engines (PPCSE) Alternatives
Should You Really Pay-Per-Click?
Stop! send email to alternatives@clientbydesign.com
to get more info with links to these resources.
Or visit:
www.clientbydesign.com/pay-per-click-alternatives.html
Many advertisers continue to use pay-per-click advertising
because they are unaware of any alternatives. The
fact is, there are very promising search engines
that may be used as an alternative or supplement
to a PPCSE campaign. Even if you have dropped your
PPCSE advertising altogether because you cannot
find that blend of quality, high-volume traffic
along with a low bid price, you will want to consider
these alternative search engines.
This article will look at three search engines.
If you have not already added your site to these
search engines, it is highly recommended that you
do so.
::TowerSearch
Why only allow one advertiser to be number one?
This is the question that TowerSearch has posed
to the pay-per-click search engine industry when
they introduced their "Equalized Results".
TowerSearch guarantees that advertisers will receive
a top listing for their site under the keywords
that they choose without bidding on those keywords.
This is done through a constant re-organizing of
their results to ensure that each advertiser receives
fair treatment.
Because there is no per click cost associated with
listing your site on TowerSearch, your monthly expenditures
will remain consistent even if the traffic from
your listings increases significantly. TowerSearch
advertisers can select from two account levels.
The "Standard Listings" ($29.95/month)
account allows advertisers to list their site under
as many as 100 keywords.
TowerSearch does provide an account that allows
for unlimited keywords, but be prepared to pay a
little extra for that account ($49.95/month). Over
1,200 websites currently participate in the TowerSearch
network. Unlike a pay-per-click search engine that
pays its network partners to providesearches, TowerSearch
rewards its partners for new clients.
The result is that TowerSearch traffic is driven
by users interested in finding a product or service,
not an affiliate looking to make a commission. TowerSearch
seems to be the only search engine that effectively
reduces your per click cost as you receive more
traffic. Because they charge a flat monthly fee
for their services, as you improve your listings,
add keywords and increase traffic to
your listings, your per click price will quickly
drop to an insignificant level. TowerSearch is well
worth the $29.95/month they are charging.
::ExactSeek
It is possible to get a number 1 listing without
paying for every click you receive. The people at
ExactSeek have built an engine that allows you to
move up their rankings by simply providing them
with some traffic yourself.
ExactSeek blends innovative search and listing techniques
with the traditional search engine model. At the
core of ExactSeek is a Meta-tag search engine using
site titles and meta-tags to classify sites under
keywords and phrases. However, unlike a traditional
meta-tag search engine, the most important aspect
of
your ranking (under their priority listings) is
the amount of traffic you provide to their site.
ExactSeek Priority Listings use a system of "Search
Points" to determine a site's ranking. A single
search point is equal to 20 searches provided within
a day. As your listing accumulates more and more
search points, your site rises in their listings.
And, of course, as your site rises in their rankings,
you will see more and more traffic. When you add
your site to their listings, you will certainly
want to participate in their Priority Listings as
it guarantees your site a place among the top 100
search results for the keywords in your site title
and meta tags. Of course, your position within the
top 100 will continue to improve as you send more
traffic to them.
With over 30,000 new site submissions daily (yes,
that's 30,000 site submissions per day), ExactSeek
is quickly making its impression on webmasters across
the globe. Also, visitors are able to search for
more than just websites. They can search for images,
mp3 files, images, comparison shopping sites and
email addresses.
If you have not added your site to ExactSeek, you
are missing out on something that is becoming more
and more rare: the opportunity for free traffic.
With that price tag in mind and the ability to be
listed at the top of their listings, listing with
ExactSeek is an easy decision.
::LookListings
One of the main problems pay-per-click search engines
have presented to advertisers is the "ego bidder".
This is the bidder who bids so much higher than
what everyone else is willing to pay that all competition
is effectively cut off.
The negative consequence of this is that the bid
price is artificially inflated and all advertisers
suffer less traffic or higher bid prices. To avoid
the ego bidders, and to provide all advertisers
with a fair price for their listings, LookListings
charges a flat per click fee of just $0.15. Try
finding a quality keyword on Overture or Google
for $0.15 - I promise you will be hard-pressed to
find one.
This system has worked very well for them and their
advertisers. Because there is no bidding process,
advertisers are able to concentrate more on how
their listings read and what keywords they are listed
under rather than focusing on whether they have
been outbid, are paying too much for their listing,
or other time-consuming activities.
LookSmart was already recognized for being a top
search engine before launching LookListings. Since
LookListings became available, LookSmart has added
MSN, AltaVista, About, Excite, Netscape, InfoSpace,
Cnet, and RoadRunner to participate in their program.
LookListings will probably be the most expensive
option out of the three search engines presented
here. However, with the search traffic they are
able to provide, their services are well worth the
asking price. Conclusion This article has mentioned
three search engines that act as alternatives or
supplements to PPCSE's. PPCSE's are not a bad marketing
investment. However, they can be expensive and difficult
to manage.
These alternative search engines all offer one thing:
more traffic for your money.
===========================================
Newsletter compiled by Richard Bailey of Client
By Design. Subscribe to our Internet Marketing Method
Briefs
email: subscribe@clientbydesign.com
http://www.clientbydesign.com
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