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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
Google
AdSense Rewards Content with Advertising Revenue
Google AdSense Rewards Content with Advertising
Revenue
By Shelley Lowery
If you've been looking for an easy way to increase
your website's revenue, Google AdSense may be your
answer.
Google AdSense is a phenomenal new advertising revenue
program that is taking the Internet by storm. It
was specifically designed to enable content rich
sites to increase their advertising revenue simply
by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy,
as they handle everything for you. With access to
a database of 100,000 advertisers, you'll never
have to worry about finding advertisers for your
website again.
The concept is simple. If you have a quality site
that provides content, such as articles, you may
qualify to display Google AdWords text ads on your
web pages. If your site is approved, you will receive
a portion of the pay-per-
click payment.
The great thing about Google's sophisticated advertising
system is that the ads that display on your web
pages are relevant to your content. They scan each
page to determine what your page is about and display
the ads accordingly. This will increase your click-through
rate considerably, as relevant text ads combined
with quality content are highly effective.
Although the AdSense program is free to apply, your
site will be reviewed and must be approved in order
to begin displaying the ads. As there have been
many sites turned down, you'll need to ensure your
site meets Google's criteria prior to applying.
You can find the guidelines at the following web
address:
https://www.google.com/adsense/policies
They're basically looking for quality sites offering
content. The keywords here are "quality and
content." If your site is under construction,
loaded with advertising and/or broken images and
links, don't even waste your time applying, as you
won't be accepted. However, if you have a quality
site and provide your visitors with content, you
will most-likely be accepted.
The more content pages you have, the more advertising
revenue you can make. It's really that simple. If
you don't have your own content, there is a wealth
of content available on Internet completely free.
Subscribe to any of the following article announcement
groups to receive new article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles,
including: Business, Ecommerce, Sales, Networking,
Business Communication, Internet Marketing, Promotion,
etc.
AAInternet - Internet oriented articles,
including: Ebooks, Ezines, Search Engines, Web Design,
Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles,
including: Parenting, Relationships, Cooking, Recipes,
Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles,
including both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups,
you'll not only receive new article submissions
delivered to your
email, but you'll also have access to the archives
which contain thousands of quality articles.
Visit the following web address for further information:
http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to
your website, simply create a page for each. For
example, if you find ten appropriate articles, you
can create ten new content pages in which you can
display Google AdWords ads.
Not only will you be adding valuable content for
your visitors, but you'll also increase your website's
traffic and revenue. It's a win-win deal no matter
how you look at it.
Once your site has been approved, you simply select
the style of ads you'd like to display and paste
the code into your web pages where you'd like the
ads to display.
Although all of the ads are text, there are two
layout options to choose from -- horizontal (like
a standard 468 x 60 banner), or vertical (like a
120 x 600 skyscraper banner). The "banner"
ads display up to two ads and the "skyscraper"
ads display up to four ads.
Although both ad styles can be effective, the "skyscraper"
ads placed toward the top right side of your page
are generally more effective. However, each page
is different and will produce different results.
For this reason, you may want to test your pages
and display the style that produces the highest
click-through rate.
Once you begin displaying the ads on your website,
you can visit Google and log in to your account
to see how the ads are performing. You can view
the number of impressions, clicks, click-through
rate and your earnings.
If you're concerned about displaying ads that may
compete with products or services you're promoting,
Google offers an option to filter out unwanted ads.
In addition, you can display the ads along with
any affiliate programs you may be promoting, as
long as the ads don't look like Google ads. Google
AdSense is the hottest advertising revenue program
on the Internet. Isn't it about time you got paid
for your content?
Visit Google AdSense for further information:
https://www.google.com/adsense
Copyright © Shelley Lowery 2003.
About the Author:
Shelley Lowery is the publisher of Etips -- Web
Design, Internet Marketing and Ecommerce Solutions.
Visit Web- Source.net to sign up for a free subscription
and receive a free copy of Shelley's highly acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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