Google AdSense A Content Publisher's Dream

by Dan Grossman

Last week Google launched their new advertising service called Google AdSense. AdSense ads are rapidly spreading across the Net thanks to their uniquely relevant nature and high CPC-based payout.

AdSense has actually existed for several months, but only on large sites that could serve millions of impressions per month and advertising networks. With AdSense, you are displaying Google AdWords advertisements, text-based ads that Google normally displays to the right of its search results.

What makes AdSense different from other ad networks is that Google is using its spidering technology to deliver ads targeted to each page's contents. Google already has a huge database of websites and the algorithms to determine what a page's topic is, and uses this technology to custom tailor the ads on each page of the publisher's site to related AdWords advertisements. For example, an AdSense ad on a page about the latest clothing fashions will likely display ads for online clothes shops.

Advertising networks have long allowed you to define the category of your site so advertisers show relevant ads. What makes AdSense unique is that it categorizes each and every page separately and automatically. And if a page is not already indexed by Google, it often sends a special crawler to the page to determine its content so future ads shown on the page will be relevant.

For publishers having little success with current ads or not having enough traffic for CPM deals to be worthwhile, AdSense may be the perfect solution. The high relevancy ensures higher than average click-through rates and all AdSense ads are paid on a per-click basis. The AdSense program is open to sites of all sizes. All you need to do is apply:

https://www.google.com/adsense/
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Dan Grossman runs Website Goodies, a resource site for webmasters
with information and free tools to help you improve and promote
your website including a free banner management service with full
statistics and advertiser logins. http://www.websitegoodies.com
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