How
To REALLY Use Google
How
To REALLY Use Google Part One
Copyright © 2003, Steve Robichaud and Andrew
Wroblewski
Direct Response Marketing
http://www2.direct-response-marketing.net
In
a matter of a couple of short years, the Google.com
search engine has become the world's favorite
way to find what they're looking for online.
Now,
most of you who are reading this are saying "Duh",
but let me ask you this: Do you REALLY know how
to use Google and get the most out of this incredible
search technology?
Hopefully,
these tips will help you find EXACTLY what you
want the next time you head on over to "Google
Land" and start searching.
To
start, unlike most search engines, Google does
not care if your search term is in UPPER or lower
case. In fact, it can even be MiXeD case and the
search results will be identical no matter how
you type in your term.
The
Google GOLDEN Rule: BE SPECIFIC!
When
using the Google search engine, you must be specific
in what you ask and HOW you ask it to get the
results you desire.
How
do you be specific?
Let's
say you are interested in finding out more about
the field of Direct Response Marketing. To search
for that exact phrase you put "quotes"
around the phrase like this: "direct response
marketing". This forces Google to cough up
search results with those exact words in that
specific order, only.
If
you didn't use quotes and just typed in direct
response marketing, you would get results that
included the words: direct, response and marketing
mixed in with the MORE SPECIFIC results of the
precise phrase "direct response marketing".
(BTW.......for
those of you who are used to searching by putting
the word "and" between all your search
words, with Google, it's not necessary. Google
automatically "thinks" like that by
default.)
You
can use the "or" feature on Google.
For example: "direct response marketing"
or "direct response advertising" and
you will get combined results for both exact phrases.
The word "or" can be replaced with the
"pipe" ( | ) symbol (the symbol above
the "\" forward slash on your keyboard)
to achieve the same results.
Now,
let's say you want to search for articles written
about the subject of Direct Response Marketing.
You can use the Google "require" feature
and have a specific word included in the search
just by adding a "+" sign in front of
the keyword you want included.. For example you
would type: "direct response marketing"
+articles and the results would give you articles
about Direct Response Marketing.
You
can also "exclude" a certain word from
your searches by using the "-" (minus
sign) like: "direct response marketing"
-fees which would give results about Direct Response
Marketing excluding "fees".
Whenever
you can, try to combine these three symbols (quotes,
plus and minus signs) into a single search to
give you even more targeted results.
Now,
go practice on Google using these simple tips
and meet us
back here next time for Part Two when we offer
tips about some of the more "advanced"
and "juicy" features you can implement
to get the most out of your searches on the world's
most frequently used search engine: Google.com
Google
Power Search article Part II
Google
Power Search article Part III
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Andrew Wroblewski and Steve Robichaud have been
helping
people and businesses learn how to effectively
use the
power of the internet since Moby Dick was a minnow.
To contact them and/or to learn more visit or
write:
http://www2.direct-response-marketing.net
email: admin@direct-response-marketing.net
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