How
To REALLY Use Google
How
To REALLY Use Google Part Three
Copyright © 2003, Steve Robichaud and Andrew
Wroblewski
Direct Response Marketing
http://www2.direct-response-marketing.net
In Part
One, we covered the basics of searching on Google.com
and in Part
Two we moved into more advanced search techniques.
In this third and final installment we will peer
into some ways of using Google you may have never
thought of or knew existed.
DATE RANGES: You may limit your search to
an exact date of a "range" of dates that
a page was indexed by Google. To use Google's "daterange"
function, you will need to express your dates in
"Julian" dates. This date format is express
as an integer. To convert a common date into Julian
format go to:
http://www.24hourtranslations.co.uk/dates.htm
As an example, if I wanted to find pages (about
a certain topic) indexed by Google during the month
of May 2003, I would type in:
"direct response marketing"
daterange: 2452774-2452803
TYPES OF FILES: You can limit your Google
search results to specific files ending in a particular
extension (.doc, .txt, .rtf, .pdf etc...) To find
a file on the topic "direct response marketing"
in Adobe (.pdf) format you would type in:
"direct response marketing"
filetype:pdf
You can exclude certain types of files from your
search by doing a "negative" search and
placing a "minus" ( - ) sign in front
of the "filetype:"
ANCHOR TEXT SEARCHES: Allow you to just
search the "anchor" text in web page link
anchors. Link anchors are the words that appear
between: <.a href="yadayada.html">Direct
Response Marketing<.a>
In this case it's the phrase Direct Response Marketing.
PLAIN TEXT SEARCHES: By using Google's "intext"
search capabilities, you can search JUST the body
text of web pages and not any links, urls or titles,
just the body. Simply type:
intext:"direct response marketing"
CACHE SEARCHING: This form of searching
will only search for results on sites that are stored
in Google's "cache' or memory. This sometimes
can give you older versions of sites. Example:
cache: direct-response-marketing.net
LINK SEARCHES: Want to know how many and
what sites have links back to your site? Just search
for your domain preceded by "link:"
link: direct-response-marketing.net
INFO SEARCHING: Find out what information
Google has stored about a particular web page or
site by searching:
info: direct-response-marketing.net
GOOGLE'S PHONEBOOK: Yes, Google has a phenomenal
phone book database allowing you to search for both
residential and business phone numbers. You may
use the following search orders:
FN or FI (first name or first initial),
LN (last name), city
FN (FI), LN, state
FN (FI), LN, area code
FN (FI), LN, zip code
phone # including area code (ex: 111-222-3333)
LN, city, state
LN, zip code
To find the phone number of the Whitehouse you would
search:
phonebook: whitehouse washington dc
To find the phone number of the John Smith in Anytown,
NY you could search:
phonebook: john smith ny
or
phonebook: smith anytown ny
or
phonebook: j smith ny
STOCK SEARCHING: Google can generate results
on just about any stock because they use the stock
information from the Yahoo! finance pages. For
example:
stocks: ebay
Phew! Now, this list isn't even exhaustive, but
it will give 99.99% of you enough information and
insight to start REALLY tapping into the top ranked
search engine in the world:
Google.com Go have some fun!
Google Power
Search article Part I
Google
Power Search article Part II
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Andrew Wroblewski and Steve Robichaud have been
helping
people and businesses learn how to effectively
use the
power of the internet since Moby Dick was a minnow.
To contact them and/or to learn more visit or
write:
http://www2.direct-response-marketing.net
email: admin@direct-response-marketing.net
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