|
Essential
Tools
Maximize
Google Adwords ROI
Link
Building Software
Axandra
Search Ranking Study
Free
Trial WordTracker
AdWords
Select Report
Web
Position Gold
Search
Engine School
|
|
SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
How
To REALLY Use Google
How
To REALLY Use Google Part Two
Copyright © 2003, Steve Robichaud and Andrew
Wroblewski
Direct Response Marketing
http://www2.direct-response-marketing.net
In "Part
One" we discussed some of the more basic
Google search techniques.
As promised, here's the "juicier stuff".
Google has some advanced search options which come
in quite handy, depending on what items you may
be searching.
TITLE SEARCH: Allows you to search for pages
and sites that have specific words or phrases in
their title. For example:
intitle: "direct response marketing"
This search would only give you results of sites
that have that particular phrase in their title.
SITE SEARCH: Gives you the opportunity to
search pages ONLY within a specific site or domain
(or using the "negative" results technique
from Part One you can "exclude" results
from a specific domain or site as well). For example:
"lead
generation" site:direct-response-marketing.net
This
search would only provide results for the phrase
"lead generation" from the site direct-response-marketing.net
URL
SEARCHES:
Allows you to search for pages or sites that have
a specific word or phrase in their URL. For example:
inurl: "direct marketing"
This search would only give you a list of sites
that have the exact phrase "direct marketing"
in their URL.
To do a real power search, try combining a couple
of the above techniques into one search like:
intitle: "direct response marketing"
-site: ebay.com
This search would give you results for your selected
phrase, found in a title, but not on ebay.com Neat,
huh?
RELATED SEARCHES: Let's say you want to
search for sites (competitors ? ) to a specific
site. Once again we'll use our own site as an example:
related: direct-response-marketing.net
This search will show sites that have related content
and subject matter to the site which you typed into
after "related:"
GOOGLE LIMITS: Google does have some limits
and one of those is the actually number of keywords
you can search on at the same time. That limit is
(10). Type in anymore than (10) keywords and the
subsequent words will not be included in your search
and thus, are irrelevant.
Common words are ignored by Google such as: "a,
about, an, and, are, as at, be, by, from, how, I,
in, is, it, of, on, or, that, the this, to, we,
what, when, where, which, with".
You can override this limitation by putting a plus
sign ( + )
in front of any of the above words when using them
in a search phrase.WILDCARDS: A wildcard search
uses the asterisk sign (*) (the one above the #8
on your keyboard) to represent other non-specific
characters or words. For example:
"direct response *"
would turn up results for:
direct response marketing
direct response advertising
direct response television
direct response radio (and a few more).
You can use the wildcard symbol ( * ) and override
the Google keyword limit and actually search for
MORE than (10) keywords at a time because the (
* ) is not counted as a word.
Now, go practice on Google using these advanced
tips and meet us back here next time for Part Three
when we offer tips about some MORE "advanced"
and "juicier" features you can use to
get the most out of your searches on the world's
most frequently used search engine: Google.com
Google Power
Search article Part I
Google Power
Search article Part III
-----------------------------------------------------------------
Andrew Wroblewski and Steve Robichaud have been
helping
people and businesses learn how to effectively
use the
power of the internet since Moby Dick was a minnow.
To contact them and/or to learn more visit or
write:
http://www2.direct-response-marketing.net
email: admin@direct-response-marketing.net
-----------------------------------------------------------------
Return
to FREE articles index
|
Search
Engine Marketing: Special
Reports from Page Zero Unleash Amazing Profits
with Google AdWords Select! You advertise your
product, service, or cause online. You've decided
to pay for targeted traffic on a "pay per click"
basis. And now you're considering Google
AdWords Select. Great decision. But if you
don't use the techniques taught in this
special report, you could cost yourself a
fortune. Use it right, and you'll clean up.
Limited
time Special
Get a FREE $10 credit toward your PPC campaign
@ Overture!
|
|
Visit Our Sponsor! WebPosition
Gold