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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
Google
Adwords Select
By
Shelley Lowery
If you're looking for a low-cost, yet highly effective
means of advertising your products and services,
then Google
AdWords may be your answer.
Google
AdWords provides a simple way to purchase highly
targeted advertising, regardless of your budget.
Unlike other sites selling banner ad space and pay-per-ranking,
AdWords provides advertisers with highly effective
text ads that are displayed with the search results.
Studies have shown that highly targeted keyword
advertising produces an average of four times the
industry standard clickthrough rate.
Google, one of the premier
Search Engines, receives over 29 million searches
each day. Their popularity most likely stems from
the speed and accuracy of their search results.
Needless to say, placing your text ad with Google
Adwords will be a highly effective way to advertise
your products and services.
It is a well-known fact that text ads perform much
better than banner ads. What better way to target
your audience than through a popular Search Engine?
Your potential customer is there for a reason --
they're looking for something. When a Google visitor
types in their keywords, they are almost instantly
presented with their search results. On the right
side of the results are colored text boxes containing
targeted advertisements that match their search
terms.
When you place your ad with AdWords, you will have
the ability to select a list of tightly targeted
keywords including all of the following:
Keyword Matching - Shows your ad when a search includes
your selected words.
Phrase Matching - Shows your ad when a search includes
your selected phrases.
Exact Query Matching - Shows your ad when a search
contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad
if a search contains certain words you select.
This unique targeting technique will enable you
to create a highly targeted ad campaign and test
your ads with a high rate of accuracy. What's more,
you can even target your ads to a specific country
or language.
The great thing about advertising with Google
AdWords is that you will have complete control
over your ad and how much you'd like to spend. You
can open an account with a credit card with no minimum
deposit required. Once you place your ad, it can
begin running almost immediately.
Their advertising rates are very reasonable. The
amount you spend on your advertising campaign will
depend on two factors: (1) the number of times your
ad is displayed and (2) the position, one through
eight, in which your ad appears.
The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well
it is performing. Ads with a higher clickthrough
rate will receive a higher position and in turn
will cost more.
In order to increase your clickthrough rate and
spend less money, try to select keywords and phrases
that specifically target the product or service
you're offering. Avoid using common words, as these
will use up your ad displays very rapidly. Instead,
select words that specifically target your product
or service. For example, instead of using a general
keyword like 'software,' use a keyword that focuses
on a specific software such as 'FrontPage 2002.'
Or, a little less focused, 'web design software.'
In addition, make sure you use your keyword phrase
(search term) as the title of your ad. This will
increase your clickthrough rate considerably.
When you set up your account with Google, make sure
you use a different ad for each search term. Not
only will this increase your ad's relevance in the
search results, but it will also increase your clickthrough
rate.
Once you place your ad, you can easily track your
ad's response rate and make adjustments instantly.
This is a great, low-cost way to find out which
ads are performing the best.
Google AdWords provides Internet marketers with
a cost effective alternative to banner advertising.
If you want to increase your traffic and sales,
give AdWord a try -- you'll be glad you did.
For further information, visit Google AdWords:
http://adwords.google.com
Copyright © Shelley Lowery 2001.
About the Author:
Shelley Lowery is the author of Ebook Starter. A
complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook.
Give
your ebook a professional look in just a few simple
steps
with over 100 ebook interface and cover templates.
http://www.web-source.net/cgi-bin/t.cgi?l=bl2
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