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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
Improve Search Engine Ranking with Correct Keyword Density
Copyright © by Herman Drost
If you are serious about improving search engine
rankings, you need to check the keyword density
of your web site. In order to do this you must integrate
proper keyword phrases within your meta tags and
web copy.
What is keyword density?
This is the ratio of a keyword or keyphrase to the
total words (depth) on a page. It is one of the
most critical aspects of search engine optimization.
To improve search engine ranking, your keyword density
must not be too high or too low.
Try to aim for a keyword density of 1% to 7%. To
achieve 1% you would need to insert your keyword
or keyword phrase once for every hundred words.
If you only used your keyword once in one thousand
words, this would result in diluting your keyword
density.
Don't try to stuff all your keywords together, separated
by commas. Search engines may see this as spam,
penalizing your rankings.
How to improve your search engine ranking The best
way to achieve good rankings, is to research the
appropriate keywords or keyword phrases related
to your web copy before you even begin building
your site.
If your site is already built and it's on the Internet,
you may want to consider reviewing the keywords
and make the necessary changes to your meta tags
and web copy. It makes no sense to have a site that
is not targeted to the right audience and expect
high search engine rankings.
If your site has a lot of graphics or flash and
is short on content, you should consider redesigning
it. Search engines love content rich pages, so use
images and flash sparingly.
1. Use the Wordtracker (http://www.wordtracker.com)
or the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion),
to research your keywords. These tools will show
you how many times a particular keyword was searched
for each month. It's no point including keywords
in your web pages that nobody searches on.
2. The best keywords you SHOULD include on your
site, are those that are very popular (high number
of searches when using the tools above), but have
a low number of competing web sites. 3. Select two
or three of your most important keywords related
to your business and try to use them 3-7 times for
every 100 words in your web copy.
4. Incorporate these keywords or keyword phrases
in your title, description meta tag, keyword meta
tag, alt tags (words that describe your images)
comment tags, heading tags and main text of your
web copy.
Search engines will spider the heading tags in your
web copy first (H1, H2, H3) because these stand
out from your main text.
5. Write your web copy so that it not only satisfies
the search engines but also is compelling enough
for your web site visitors to read (don't make it
sound weird to read or obvious you are just writing
for the search engines). Repeat your keyword phrase
or combinations of them every few sentences.
6. Write at least 250 words (or longer) for each
of your web pages. Search engines will spider the
text near the top of the page, rather than at the
bottom. Therefore include your keywords in the first
250 words on your page.
7. To avoid making your text hard to read, split
your paragraphs into 2 or 3 sentences or make use
of bullets.
8. Avoid using words that may be popular, but are
not related to your site (i.e. sex). This will not
improve your search engine ranking and will only
frustrate your visitors who are searching for relevant
content.
9. Keyword density analysis - use a keyword density
analyzer to check the keyword density of your web
pages. This will tell you if you have used too many
or too few words in your web copy. http://www.keyworddensity.com
10. Realize that not all search engines treat keyword
density the same. Some will only place significance
on keywords in your title, meta tags and web copy.
Google (the most important search engine), places
the most significance on keywords in your web page
text.
Conclusion:
Achieving optimal keyword density throughout your
web pages, will dramatically improve search engine
rankings, therefore boosting your web site traffic.
Try it..you will be pleasantly surprised!
**************************************************
Herman Drost is the author of the NEW ebook
"101 Highly Effective Strategies to Promote
Your Web Site"
a powerful guide for attracting 1000s of visitors
to your web site.
http://www.isitebuild.com/web-site-promotion
Subscribe to his "Marketing Tips" newsletter
for more original
articles. mailto:subscribe@isitebuild.com. You can
read more
of his in-depth articles at: http://www.isitebuild.com/articles
**************************************************
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