Content - The Ultimate Link Building Strategy
Content - The Ultimate Link Building Strategy
By Shelley Lowery
If you've been looking for an easy way to get your
link on hundreds of websites and increase your traffic,
providing content may be your answer.
Not only is providing content easy and inexpensive
(it only costs your time), but it also has the potential
to provide you with massive free promotion and builds
your credibility. If you've contacted any webmasters
lately and requested a link exchange, chances are,
you didn't receive a response.
More and more webmasters are choosing not to exchange
links with other sites. Instead, they are now requiring
content in order to receive a link.
As you're probably aware, the Internet is all about
information. For this reason, webmasters and ezine
publishers are continually looking for quality content.
Content comes in a variety of forms, such as articles,
tips, reviews, HTML/JavaScript codes, ebooks and software.
Articles
Write quality articles in the area of your expertise.
At the bottom of your article, include a few lines
of text about you and/or your products, and a link
to your website. The most popular articles are those
that teach or inform with regard to the subject matter.
Articles should be between 500 and 750 words and formatted
to 60-65 characters per line.
For further information on writing and publishing
articles, you may read the article entitled, "Write
for Publicity."
http://www.web-source.net/write.htm
Tips
Write quality tips in the area of your expertise.
At the bottom of each tip, include two lines about
you and/or your products, and a link to your website.
Tips can be written in various lengths -- from just
a few lines to a couple of paragraphs. For example,
following is one of the hundreds of tips I've written.
---
When designing your website, your copyright information
should be displayed at the bottom of each page. It's
best to include both the word Copyright and the ©
symbol, as some countries don't recognize one or the
other. Your copyright might look like this: Copyright
© Year Company Name Today's tip by Shelley Lowery,
author of the acclaimed Web Design Mastery series.
http://www.webdesignmastery.com
---
Reviews
Review different products or services and write about
your experience with the product, service and/or company
-- good or bad. At the bottom of the review, include
a few lines of text about you with a link to your
website.
HTML/JavaScript codes
Write HTML and/or JavaScript codes that will enable
your readers to copy and paste them into their web
pages. Include any needed instructions and allow them
to be freely published. At the bottom of the code,
include a few lines of text about you with a link
to your website.
All of the above content can be promoted through the
various article announcement groups on the Internet.
These groups contain publishers looking for quality
content and can provide you with massive free promotion.
Here are a few groups to get you started:
Article Announce
http://www.web-source.net/articlesub.htm
Free Content
http://groups.yahoo.com/group/Free-Content/
Free Reprint Articles
http://groups.yahoo.com/group/Free-Reprint-Articles/
Ebooks
Write a short, quality ebook that teaches or informs
in the area of your expertise. Throughout the ebook,
include references to your products or services with
a link to your website. In addition, make sure you
let your readers know they may freely distribute the
ebook. Place a link to your ebook on your website
to enable your visitors to download it.
To encourage webmasters to distribute your ebook,
create customizable fields to enable webmasters to
include all of the following:
• Company or website name
• Linked web address
• Affiliate links (if applicable)
In order to create an ebook that can be customized,
you must first purchase an HTML ebook compiler that
offers this option. Keep in mind, not all compilers
do. There are only two that I can recommend and they
are:
Ebook Edit Pro http://www.ebookeditpro.com
Activ E-book http://www.ebookcompiler.com
Both of these compilers will enable you to create
customizable fields.
For some additional exposure, submit your ebook to
some free
ebook sites. Here are a few sites to get you started:
http://www.free-ebooks.net
http://www.ebookdirectory.com
http://www.ebookjungle.com
http://www.e-book-zone.com
For additional information on ebook publishing, you
may read the article series, "Ebooks: Self-Publishing
Your Way to Internet Success."
http://www.web-source.net/ebook_publishing1.htm
Software
Create a software program that will be of interest
to your target market. Place links to your website
within the software and allow it to be freely distributed.
You can use this technique even if you're not a software
developer. Elance is a marketplace that enables you
to outsource projects to their global pool of service
providers. Visit Elance to post your software project
and take bids from developers. http://www.elance.com
Place a link to your software on your website to enable
your visitors to download it.
For some additional exposure, submit your software
to some of the free software sites:
http://www.tucows.com/
http://www.freewarefiles.com/
http://www.download.com (fee based)
http://www.zdnet.com (fee based)
As you can see, there are many different ways you
can use content to increase your traffic. The key
to using this technique effectively is to allow your
content to be freely published with your information
and links included. Your content could be picked up
by webmasters, ezine publishers or even print publishers
and has the potential to be viewed by hundreds of
thousands of Internet users.
Providing free content is one of the absolute best
ways to get your link on thousands of websites. Use
it to your advantage.
Copyright © Shelley Lowery 2004.
About the Author:
Shelley Lowery is the author of Web Design Mastery
- An in- depth guide to professional web design. And,
Ebook Starter - A complete ebook design kit. Visit
Web-Source.net to sign up for a free subscription
to Etips and receive a free copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
The
Linking Matters Report
A free report to help website owners and publishers
plan effective linking strategies and boost link popularity
- includes guidelines, worksheets and links to over
50 articles on linking.
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