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by Scott T. Smith
The 5 Key Benefits to Making Your Site More 'Link
Friendly' There are enormous benefits for making your
site more 'link friendly' in today's Web marketplace.
We'll discuss these benefits in just a moment, but
first, let's define the concept of a 'link friendly'
site.
A 'link friendly' site is often low-tech. At a minimum,
there are multiple pages within the site that are
simple HTML documents, easily indexed by the spidering
search engines. This should include your site links
page, which means don't use javascript links, cgi
? jump links, flash or other non-indexable technologies.
If people ask for and receive a link on your site,
they want it to be found – by site visitors,
and by search engines.
A 'link friendly' site reciprocates. You can certainly
decide who you are willing to link to and with, but
be prepared to consider providing return links to
sites that link to you. Sites that do not reciprocate
either have a great deal to offer their constituents
that is already embedded in their site, or they're
simply not paying attention to the culture of reciprocity
on the Internet.
A 'link friendly' site links to their links page from
their index page. If people have asked for a reciprocal
link, then cannot easily find their link on your siteS
why should they link to you? Please know that you
don't need the link to the links page to be a primary
element of your main navigation links. A simple text
link at the bottom of your home page will do. Note:
it's bad form to hide your links page.
A 'link friendly' site does far more than just SELL.
It gives people a genuine reason to link, because
it offers real value. Sure you can sell on your site,
but offering value first generates trust. And trust
results in sales.
Finally, a 'link friendly' site is user-friendly,
delivers genuinely useful content, and evolves.
Fresh, useful content can take many forms: : free
"how-to" articles or reports; topical information;
downloadable software; video, photos, graphics, music;
; and of course, links to value-added sites. Figure
out what your site visitors most want - that's the
content you need.
If you view your Web site as an asset that grows,
you're on the right track. If you continue adding
fresh content that ultimately makes your Web site
a valuable destination of choice, you cannot help
but succeed.
Now, here are five big benefits for making your site
more 'link friendly'.
1. You improve your search engine positioning. Today's
top search indexes will boost your rankings if you
increase your link popularity within your niche market.
Note that random linking is pointless. Proper targeting
of potential link partners through your keywords and
niche market means everything.
2. Targeted link popularity = targeted customers.
You reach people who need exactly what you have to
offer.
3. You increase your site's visibility in your niche
market. Targeted linking is the fast way for your
site to become a Web destination of choice.
4. You gain long-term results. Links to your site
can stay up indefinitely (unlike constantly changing
search engine listings).
5. You can be 1ST to market. Targeted link popularity
brings you more traffic in less time.
S..
article by Scott T. Smith of LinkageXpress - offering
careful, hand-tailored link popularity services to
build the flow of targeted, paying customers to your
site and improve your search engine positioning. For
a free link-building consultation visit http://www.linkagexpress.com
or call 1.800.798.4471 (toll-free in the US).
The
Linking Matters Report
A free report to help website owners and publishers
plan effective linking strategies and boost link popularity
- includes guidelines, worksheets and links to over
50 articles on linking.
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