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'How to Invest in Your Online Marketing Today'
Most Web business owners have limited marketing resources,
so it only makes sense to invest in marketing that
really works. Today the top two ways people find what
they want online are through search indexes, and through
links.
Which means, search engine optimization (SEO) and
targeted link building are the top marketing tactics
today that are worth your investment. You can certainly
choose one or the other, but here's why we recommend
you do both:
SEO services are all about getting you the best possible
search engine positioning. Although search engines
are used by close to 80% of the population online
today to find resources, currently they index less
than 40% of the Internet overall. Which means that
more than 60% of all Internet resources cannot be
found through the search engines at all.
This raises the question: 'If people can't find the
resources they want through search engines and directories,
how DO they find them and where do they look?'
The answer is, 'through links'. After search indexes,
this is the 2nd most popular way to find anything
online, and opens the door to a much higher percentage
of the Internet's resources than search indexes can
offer.
Targeted link building finds the sites where your
market gathers, then works to establish a direct link
from those sites to yours. In this way it brings you
one step closer to reaching your target markets -
the people frequenting sites in your market niche.
And because targeted links enhance your listings with
the top 19 search engines and directories today, you'll
become a more visible and a recognized player in your
niche market. SEO and link building combine in a symbiotic
relationship, and it works to your advantage.
Can you see why you need to invest in both site optimization
and link building? Targeted link building reaches
out to the online community to find your target audience
and build your network, while an SEO campaign enhances
and effectively submits your Web site assets.
So make the investment. Do BOTH site optimization
and targeted link building. Concentrate on these two
areas of your marketing online to put your products
and services before the most 'buying eyes' and gain
the widest possible reach. Invest in your online marketing
today and you are investing in a bright future, because
your Web site is an asset that grows.
... article by Scott T. Smith of LinkageXpress, the
hand-tailored link popularity service for commercial
business Web sites. Get properly linked within your
niche market, attract pre-qualified site visitors
prone to buy what you offer, and improve your search
index listings. For a FREE link popularity consultation
visit http://www.linkagexpress.com
| SEOs call 1.800.798.4471
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