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Reciprocal Linking Techniques
Title: Reciprocal Linking Techniques
©2003 Rick Rouse, RLROUSE.COM
Building a successful web site is a process
that works best when done in a deliberate,
logical step-by-step manner. The first step
is to build a top quality web site that is
packed with interesting and useful content.
Next, you need to submit your site to
the major directories and begin a well
thought out advertising campaign.
But the single most important step is
getting a top ranking in the major search
engines, most notably Google and MSN.
When ranking the sites in their index,
Google places a very high importance on
"link popularity", that is the sites that
have the most high-quality incoming links
generally rank higher in Google. Getting
links to your site from other sites is an
absolute must for a top ranking in Google
and the other top search engines (top 10
at a minimum).
The question that you may be asking is
"How do I get these links?". There are
many ways to attain links to your web
site, but it can be very difficult for
new sites to get other sites to link
to them.
There's a simple way to jump-start the
process however. It's called "reciprocal
linking". This is how it works: You search
for sites that are in the same general
topic area as yours (but not sites that
compete directly). After you find a list
of suitable link exchange partners, you
place a link to their site on your site.
Then you email the webmasters of the other
sites and ask for a link exchange.
Do not send generic copies of the same
email to each webmaster however. Rather,
take a few minutes to browse each site.
Then write a personalized email to the
webmaster explaining what you liked
about the site (be specific) and why
you think a link exchange would benefit
both parties.
Be sure to address the webmaster by name
if at all possible. Also, be sure to give
him your link exchange information. This
should include the title of your site, a
short description, and the URL that you
want his site to link to (this doesn't
have to be the home page). And be sure
to include the URL of the page that
already has his reciprocal link on it.
After you have sent the emails, expect a
few rejections for various reasons. This
is normal and expected so don't be at all
discouraged. You will also quickly get a
few emails from webmasters accepting your
offer. Verify that your reciprocal link
is in fact on their sites and then send
a "thank you" email.
A great way to find potential link
partners is to do a Google search on
one of your main keywords or phrases.
You will most likely have many pages
of sites listed in the search results.
Here is a simple way to find out which
of these sites actively exchange links:
Go to the bottom of the Google search
results page. Click on "Search within
results". In the text box type in
"Add URL". This will return only the
sites in your original search results
listings that have an "Add URL" link
on their web site. You can also do a
search for "link exchange".
If you aggressively pursue link exchanges on a regular
basis, within a few short months you'll have built up
good rankings in the search engines with a steady flow
of targeted traffic to your web site!
----------------------------------
Rick Rouse is the owner of RLROUSE Webmaster Resources
and the author of "Super Webmaster SEO Toolkit" which
gives step by-step instructions for getting a top 10
listing in Google & Yahoo. Visit his web site: http://www.rlrouse.com/SEO.html
The
Linking Matters Report
A free report to help website owners and publishers
plan effective linking strategies and boost link popularity
- includes guidelines, worksheets and links to over
50 articles on linking.
Return
to Free Articles index
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