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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
By David Callan
Reciprocal linking is one of the most effective
ways of driving targeted mass numbers of people
to your website, however in order to be successful
you have to carefully target and choose the sites
you want to link with.
What you need to be doing is focusing on linking
to similar high-traffic, quality sites, which will
interest you visitors and which complement you site,
not compete with it. Sending visitors to a competing
site with a similar product is a big mistake because
chances are they'll buy your their product.
Try not to down-link which is what I call it when
a site links with a site with far less traffic than
it. Always aim to up-link with a few high traffic
sites, rather than a bunch of low traffic sites.
The results are much better.
My favorite and first thing to do when looking for
sites to target is to try a take traffic away from
my competition, I do this by visiting altavista.com
or any other engine which will tell me which sites
link to which.
Say for example you knew your competition was WWW.XZY.COM,
you would go to altavista and type in link:competition.com
(leaving out the http://www. part). So to follow
the above format you would type in link:xyz.com
and do the search, altavista would
return all the sites in its database that link to
www.xyz.com. These are the first few sites you want
to link to because you know they are sending traffic
(and business) to your competition and you want
a piece of action too. Chances are if these sites
link to your competitor they will link to you too.
Depending on the industry of your business and your
competitor, he or she could have hundreds of links,
so be prepared to be held up for quite some time.
However it's well worth it because you are effectively
taking visitors away from your competitors site
by having you link wherever their link is.
The next way you can target sites to link with is
by visiting one of the major search sites, either
Yahoo.com or Google.com. The advantage these two
sites have over other search sites when it comes
to targeting links is that usually results from
these are of a very high standard. In Yahoo.com's
case it's because all sites are reviewed by a human
editor, and in google.com's case it's because they
use link
popularity as one of the main factors of relevancy
when returning results from a search, meaning only
good quality sites are returned.
So you're on either google.com or Yahoo.com, now
enter keywords and keyphrases which relate to the
theme of your website, remember you don't want to
link to competitive sites so try not to be too specific
on your search term. For example if I was doing
this I wouldn't enter 'Internet marketing articles'
because chances are most results would be competitive
sites, I would enter in 'Internet marketing' because
it's a wide area but still which is related to my
website theme and not necessarily competing with
me. The sites that show up for these results are
prime targets. Ask for links with these guys, next
you can target the guys who have links to them.
The possibilities are endless.
Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles,
advice, ebooks, news and lots more.
The
Linking Matters Report
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links to over 50 articles on linking.
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