Persistent Search Optimization Myths - Submission
and Metatags
(c)
2003 by Michael Pedone, www.eTrafficJams.com
I just got out of a meeting with a company interested
in contracting our search
engine optimization services. And once again,
I heard the two most common big myths about web
site optimization:
Myth #1: Will
you handle putting all our top Meta
tag keywords into the HTML code of every
single web page in order to get maximum Google rankings?
Myth #2: Does
your service include submitting
our site every month to Google and the
other major search engines and directories?
This companyÕs Òin-houseÓ SEO expert / advisor insisted
that any optimization my company did for their company
would have to include those two procedures.
I had to tell him and his colleagues that I would
be wasting their money if I did so.
eTrafficJams.com
uses many different SEO techniques, all of them
legal and effective, to gain higher Google rankings
and conversions for our clients. But relying on
Meta tag keywords and monthly submissions to improve
rankings are not among them. Why?
Dumping the Meta Tag Keywords
Since Google is the search engine of choice these
days, letÕs concentrate on what GoogleÕs spiders
like to eat. This is tough to track because its
robots are fickle. One day they like peas, the
next they prefer picklesÉ all part of the exciting
and sometimes heart-stopping world of changing
algorithms.
But a long time ago, Google spiders lost their
taste for Meta tag keywords completely. They now
prefer munching on keywords and keyword phrases
embedded in the text itself. Google made this
change to foil unscrupulous webmasters who were
force-feeding the bots misleading Meta tags.
ItÕs true there are still some search engines
that snack on Meta keywords but I am 100% confident
that if you focus on or hire a search engine optimization
company that promotes redoing your meta tags,
you will be very disappointed in the coming months.
And your sales, or should I say lack there of,
will be the proof.
Regular Search Engine Submissions? Waste of
Time
YouÕve
seen the promotional ads:
ÒOnly $99 to submit your site to 10,000 search
engines every month!Ó
ÒIncredible software automatically submits your
site monthly!Ó
ItÕs not hard to understand why people eager for
higher rankings might want to believe the hype
that something as simple as monthly submissions
will deliver the goods. But thatÕs all it is.
Hype.
In fact, even if you never submitted to Google,
its spiders would eventually find your site in
one of their regular web crawls and give it a
ranking, likely within a month or two of your
site going live. If a site is optimized correctly,
it will get just as high a ranking whether it
was submitted to Google once, 100 times, or not
at all.
eTrafficJams.com definitely recommends properly
registering / submitting your site to the main
engines and directories. But before you do that,
turn your attention to other, more fruitful optimization
strategies like proper web page optimization,
link building and crafting keyword-rich copy.
Search engine optimization can be a complex, frustrating
business. To do it well, you have to spend a lot
of time learning its quirks and monitoring its
changes. If you're too busy with your job or business
to take up search engine optimization as a sideline,
then stay tuned. My next article will explain
how
to shop around for an SEO company, what questions
to ask, and what answers to listen for.
~~~~~~~~~~~~
About the author:
Michael Pedone is founder of eTrafficJams.com,
a professional
search engine optimization company that specializes
in getting targeted, eager-to-buy traffic to your
site! Want some tips on how to improve your web
siteÕs optimization? Call 877-785-9977
or click to request a free
search engine optimization analysis. You can
also email us at: sales@etrafficjams.com
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