Selecting
the right keywords is the first step in any professional
search engine optimization job. And in the past,
this has been a very trying process.
Many
professional search engine optimization companies
charge thousands of dollars for this one function
alone. However, a new service called WordTracker
promises to bring some sanity back to the keyword
selection process.
The
problem in selecting keywords is that if you focus
on a keyword or keyword phrase that is too competitive
your chances of ranking in the top ten drop dramatically.
Likewise, if you select some obscure keyword or
keyword phrase, you might rank highly for that specific
term or phrase, however, it will not result in any
significant increase in your web site traffic.
The
new WordTracker service seems has gone a long way
in solving this dilemma by giving you a tool to
capture all the information you need about the keywords
that are relevant to your web site.
In
an interview with Spider-Food.net, Andy
Mindel of WordTracker.com had the following
to say:
"When
we first started our search engine campaign we
wanted to find all the keywords possible for our
two businesses. We used GoTo.com, but it lacked
in so many important features such as word stemming,
plurals. It also contained a skew from both listing
words on the front and people checking their positions
in GoTo.com, using products such as Web Position
Gold.
We
were blessed with an extremely high position in
Infoseek (position 2) for the keyword 'search
engine positioning' according to Goto we were
to receive over 100 visitors per day. We braced
ourselves for all these extra people. We received
5 - and that was for the week!
So
we decided to create Wordtracker, an unbiased
place where we could find all the words we needed
with the utmost flexibility. Taking words from
popular metacrawlers so the bias from the programs
wouldn't be picked up. As we started more and
more people started to express an interest. Each
person had an idea how they would like Wordtracker
to be. We listened to everyone, and have produced
what we have today."
Well,
it seems that they have delivered on the customer's
needs. And on the next page we'll compare how WordTracker
stacks up against their competition with a side
by side comparison.
I
think you'll be as impressed as I was.
Let's
take a close look at how the WordTracker service
compares to it's competition.
| Features |
WordTracker |
Overture
|
WordSpot |
SearchSpy |
| Lateral
Search |
YES
|
no
|
no
|
no
|
| Database
Search |
YES
|
YES
|
YES
|
YES
|
| Word
Stemming |
YES
|
no
|
YES
|
YES
|
| Misspellings
|
YES
|
no
|
no
|
no
|
| Niche
Finder |
YES
|
no
|
no
|
no
|
| Email
Results |
YES
|
no
|
no
|
no
|
| Search
Up To 500 Keywords |
YES
|
no
|
no
|
no
|
It's
fairly plain to see when it comes to Keyword Selection,
the new WordTracker service is hands down the current
internet leader.
WordTracker
implemented a parallel technology that allows them
to search the engines at an incredible pace - meaning
that you'll get your results quickly and effortlessly.
They
also provide projects which allow you to evaluate
many keywords at the same time. This is useful if
you are working on a number of different websites.
And there is also a lateral tool which provides
you with a number of related searches.
They've
just introduced a more comprehensive bid tool as
well. This finds niches within all the bids. You
can also perform a misspellings search. You have
the abilty to use GoTo.com from within the database.
And they keep adding more functions all the time.
So,
if you are searching for the 'perfect' keywords
for your web site, I encourage you to give them
a try. The company offers a free trial, and should
you select to opt for the paid service you'll find
the prices very reasonable.
To
visit WordTracker follow the link below.
Free
WordTracker Trial
Visit Our Sponsor! WebPosition
Gold