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SEO (SEARCH ENGINE OPTIMIZATION) ARTICLES
Unethical SEO and Guarantees
Guarantees and Unethical Search
Engine Optimization
by Mike Banks Valentine
This work is licensed under a Creative
Commons License
Guarantees Mean Unethical Search Engine Optimization
by Mike Banks Valentine
Guarantees are being offered much less often by
Search Engine Optimizers to retain clients, but
as long as there are aggressive and rapacious customers,
there will be an SEO to accept work by offering
guarantees in a category that can never be [honestly]
dominated using generic and popular search phrases.
SEO experts can not "guarantee" a placement
in the top ten for any keywords on any of the search
engines. This is simply a marketing ploy used by
unethical SEO's to get work. None of the [honest]
best would ever take on a client who insists on
being number one for common two word phrases. Everyone
should know by now that results come only from honest
page content, link popularity and proper use of
targeted terms.
THE proven method of ranking well in your desired
search phrases is simply to provide great content
with appropriate page architecture in a category
that is not already dominated by cheaters doing
keyword stuffing and using other unethical techniques
to gain top positions.
Invisible text keyword stuffing is not acceptable
at one single search engine and most will ban those
who insist on using the technique, but not until
they find out that it is happening. Perhaps that
is why more of the top search engines are offering
methods of reporting the use of unethical techniques
through their own sites. Here's the address to report
this behavior at Google.
http://www.google.com/contact/spamreport.html
That is given from the 'Information for Webmasters
page
http://www.google.com/webmasters/seo.html
The second bullet point on this page will tell you
that "No one can guarantee a #1 ranking on
Google" I recently turned down an attorney
client for SEO who wanted to dominate the search
engines for the term Los Angeles Attorney and appear
within the top ten results for that single search
phrase after some basic research where I found several
cheating competitors for the terms he should be
targeting legitimately.
Perhaps Google hasn't discovered them yet? I just
can't see myself playing ethics cop to SEO firms
that offer top results when their techniques could
get the client banned from many search engines.
If you go to Google and search the phrase Los Angeles
Attorney, you'll find that the number one and two
positions are held by http://da.co.la.ca.us/
the LA District Attorney's Office web site. Number
3 position is held by the Los Angeles City Attorney's
Office. This is not unusual for any term that could
apply to a government web site, as they often properly
structure their pages, avoid using stupid techniques
like keyword stuffing and provide tons of useful
TEXT based content.
This is also very likely due to the link popularity
of the LA DA site with 954 links pointing to them,
followed by proper page architecture of using Los
Angeles Attorney in the most important place on
the page -- the TITLE TAG. The Title tag is ignored
by the vast majority of amateur optimizers. Then,
appropriate and intelligent use of the search term
in the metatags, use of the targeted search phrase
in the body text, and finally, many pages of useful,
text-filled content that is RELEVANT to the search
phrase!
I recommended to that potential attorney client
that he more tightly target his search phrase at
his specialty, which I won't disclose here. That
technique is what I insist on with all clients who
want to rank in the top ten, but I still won't guarantee
the position, but simply suggest that it would better
serve them to have a top position in their specialty
rather than using generic search terms and resorting
to trickery.
Beware fast talking salesmen and unsolicited phone
calls. NEVER Believe in SEO guarantees!
Mike Valentine does Search Engine Placement for
the Small Business http://website101.com/Search_Engine_Positioning/
WebSite101 "Reading List" Weekly Netrepreneur Tip
Sheet Weekly Ezine emphasizing small business on
the Internet http://website101.com/arch/
--------------------------------------------------------
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